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The most explosive market in terms of growth and profitability is the affluent market, and this workshop series utilizes “emotional intelligence” to help sales and marketing professionals to both attract and retain high-net-worth clients. This program was the highest rated workshop for three years at the Securities Industry Association’s graduate program at the Wharton School of Business (4.51 out of perfect score of 5) and it was the highest rated program offered by the Bank of America Marketing Department (4.69 out of perfect score of 5).
Other leading companies report similar results in sales:
- Merrill Lynch – Self knowledge increased by 56% and sales prowess by 59%
- A. G. Edwards – Self knowledge increased by 28% and sales prowess by 51%
- New England Life – Self knowledge increased by 49% and sales prowess by 45%
- Fifth Third Bank – Self knowledge increased by 35% and sales prowess by 40%
“This presentation was the best use of my time outside of the office over the past year.” A.G. Edwards Manager in Kansas City
“Winning in the Affluent Market,” will be available on a public basis in 2008. For the last two years, this program was only available through a company that bought exclusive rights to it.
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